基于品牌创意的中国名茶“茶袋”包装设计

Packaging Design of Chinese Famous Tea’s “Tea Bag″ Based on Brand Creativity

中国是茶叶的源发地,中国名茶享誉世界,如何让中国名茶茶袋包装形成标志性、品牌性的东方“袋茶”.本文从打造中国名茶茶袋包装的地域风格、茶本身风格、中国元素风格三个思路进行思考,对中国名茶品牌塑造、设计研究、文化传播具有深远的意义.

China is the birthplace of tea,and China′s famous tea is well-known in the world.How to make the packaging of Chinese famous tea′s bags become a landmark and brand oriental″bag tea″is very important.In this paper,the regional style,the style of tea itself and the style of Chinese elements are studied,which is of far-reaching significance to the brand building,design research and cultural transmission of Chinese famous tea.