基于建筑设计理念的服装品牌商品企划

Clothing brand product planning based on architectural design concepts

通过文献研究服装商品企划相关理论,市场调研服装主题、款式、色彩、面料品类、风格等流行趋势,分析同类竞争品牌,融入建筑元素,在主题企划、商品企划、营销企划等方面进行筑衣品牌的商品企划。策划品牌定位、目标消费群体、主题理念设计、各系列效果图、搭配、色系、面料、款式图、波段计划、营销企划、宣传品设计等,实现服装设计元素的创新,推动服装品牌商品企划领域的发展。

Related theories of clothing commodity planning were studied through literature research,Clothing theme,style,color,fabric category,style and other popular trends were studied through market research.Then,similar competitive brands were analyzed and architectural elements were integrated into the product planning.After that,architecture clothing brands product planning was achieved in terms of theme planning,product planning,marketing planning.It includes planning brand positioning,targeting consumer groups,theme concept design,various series of renderings,collocations,color systems,fabrics,style drawings,band plans,marketing plans,promotional materials design,etc..Its aim is to achieve innovation in fashion design elements and promote the development of the field of brand clothing product planning.