蒙古族民间吉祥纹样在纪念品设计中的应用研究

APPLICATION OF MONGOLIAN FOLK AUSPICIOUS PATTERNS IN SOUVENIR DESIGN

对蒙古族民间吉祥纹样的构成及审美特征进行分析,将蒙古族特有的文化符号运用到内蒙古地区纪念品设计中。对蒙古族民间吉祥纹样所运用的题材和元素进行分析,挖掘蒙古族民间吉祥纹样的内涵及构成方式。基于内蒙古地区特色文化,结合消费者购买当地纪念品时的需求特点,提出有助于蒙古族文化的传承的建议与意见,让消费者通过纪念品更好地了解少数民族文化,获得更深刻、愉快的出行体验。

To analyze the composition and aesthetic characteristics of Mongolian folk auspicious patterns,and apply Mongolian unique cultural symbols to souvenir design in Inner Mongolia. The theme and elements of Mongolian folk auspicious patterns were analyzed,and the connotation and composition of Mongolian folk auspicious patterns were excavated. Based on the characteristic culture of Inner Mongolia and the demand characteristics of consumers when they buy local souvenirs,suggestions and opinions are put forward to help the inheritance of Mongolian culture,so that consumers can better understand the minority culture through souvenirs and have a deeper and more pleasant travel experience.