论我国行业报专题化发展利弊及对策

On the Advantages, Disadvantages and Countermeasures of the Development of China’s Industry Newspaper Development

在各类媒体冲击下,2018年至2019年初有几十家传统报纸停刊或休刊,行业报突然成了传统报业的中流砥柱。没有近忧必有远虑,怎样实现行业报价值最大化,让其具有越来越大的存在意义,成了行业报人努力并不断探索的方向。行业报最大的优势是独享了所属行业、所属领域的新闻资源,策划行业性专题版面是发挥资源优势的突破口。行业报人在做深做细行业性专题版面的同时,弥合深度报道与快读时代要求的间隙,采用“类型化+微创新”稳中求进的探索策略,利用网络平台把纸质版面专题转化成更具传播优势的形式,实现专题版面与常规版面统筹发展,最大限度实现行业报在新闻专业范畴和外部功用范畴的价值。

Under the impact of various media, dozens of traditional newspapers were suspended or closed in the period from 2018 to early 2019. The industry newspaper suddenly become the mainstay of the traditional newspaper industry. If there is no long-term worry, there must be long-term concerns.How to maximize the value of the industry report, so that it has more and more existential significance, has become the direction of industry reporters and efforts to explore. The biggest advantage of the industry newspaper is that it enjoys the news resources of its own industry and its own fields. Planning the industry-specific feature layout is a breakthrough in exploiting the advantages of resources. Industry reporters are doing deeper and more detailed industry-specific layouts, bridging the gap between in-depth reporting and fast-reading era requirements, adopting the “type + micro-innovation” and striving for the exploration strategy, using the network platform to make paper layout topics. It will be transformed into a form of more communication advantages, achieving the development of the special layout and the regular layout, and maximizing the value of the industry newspaper in the field of journalism and external functions.