文化消费视角下上海图书文化产业发展趋势探析

Analysis on the Development Trend of Shanghai Book Culture Industry from the Perspective of Cultural Consumption

在全球经济一体化发展和我国文化产业高速前行的背景下,图书作为文化的载体和传播媒介已经衍生为一种文化消费产品,成为市场经济的一分子。上海是我国图书文化产业的重要基地,基于文化消费视角下分析上海文化产业现状及特点,以文化消费视角从上海图书文化产业的内容制作、运营模式及数字化方面,提出推动上海图书文化产业发展的对策和建议。

In the context of the development of global economic integration and the rapid development of China’s cultural industry, the book as a cultural carrier and communication media has been derived as a cultural consumer product and become a part of the market economy.Shanghai is China’s culture industry important base,based on the perspective of cultural consumption product development trend of Shanghai library culture operating grey model for short-term prediction,in perspective of cultural consumption in Shanghai book content production,operation mode and the cultural industry in digital aspects countermeasures and Suggestions to promote the development of Shanghai book culture industry.