受众视角下图书馆阅读推广保障路径探索

Exploration on the Guarantee Path of Library Reading Promotion from the Perspective of Readers

[目的/意义]为图书馆开展阅读推广工作提供数据支撑,总结图书馆现行服务反馈信息,促进图书馆服务与高校母体接轨,依托专业优势加强读者阅读指导,推动书香校园文化建设。[方法/过程]依托微信、QQ等互联网平台向高校读者发放阅读状况问卷调查,及深入院系实地沟通调查等方式获取数据信息,通过问卷星分析高校读者阅读需求、阅读习惯,阅读成效,分析影响阅读各方因素,探讨新时代阅读推广工作保障措施。[结果/结论]促进高校内部基层部门之间的合作;为保障图书馆阅读推广工作实施与提升提供一定的方法借鉴。

[Purpose/meaning] There are three purposes of this paper. The first is to provide data support for library’s reading promotion work, through data analysis to grasp the readers’ reading needs, reading habits, reading effectiveness, and analyze the factors affecting reading. The second is to summarize the feedback information of library’s current service, explore the safeguard measures of reading promotion work in the new era. The third is to promote the integration of library service with university’s matrix, recommend good books to readers and strengthen them relying on professional advantages reading guidance to promote the construction of scholarly campus culture.[Method/Process] Relying on WeChat, QQ and other Internet platforms, we distribute questionnaires on reading status to college readers, and conduct further investigations in college faculty and department to obtain data and infor mation. We analyze and summarize the collected data through Wenjuanxing APP.[Results/Conclusion] In a certain sense, it can promote the cooperation among the departments in colleges and universities, and provide some methods for reference to guarantee the implementation and promotion of library’s reading promotion work.