乡村振兴战略下吉林省乡村旅游的发展逻辑、障碍及路径选择

Strategy of Rural Revitalization and Rural Tourism in Jilin Province:the Development Logic,Obstacles and Route Selection

乡村振兴战略是习近平总书记结合我国现实国情所提出的,是我国全面建成小康社会的重大战略。乡村旅游在乡村发展方面具有重要的推动作用,吉林省乡村旅游业的发展必须在乡村振兴战略的指导下,明确乡村振兴战略实施中乡村旅游的作用机理,认清吉林省在推动乡村旅游发展中存在的产品同质化明显,缺乏鲜明特色;文化资源挖掘不深,缺乏知名品牌;村民参与感不强,缺乏环保意识;服务质量不高,缺乏科学管理体系等问题。选择包括构建乡村旅游发展产业体系、完善乡村旅游产品与服务质量体系、打造乡村旅游生态体系和培育乡村旅游品牌体系等合适的发展路径,有效推动吉林省乡村旅游业发展,为吉林省乡村振兴提供助力。

As one of the major strategies to build a well-off society in an all-round way, rural revitalization is proposed by General Secretary Xi Jinping according to China’s actual conditions. Rural tourism plays an important role in rural development. Problems Jilin province facing to develop its rural tourism are as follows: lack of distinctive features, well-known brands, environmental protection consciousness and scientific management system;inadequate cultural resources and villagers’ participation;low quality service. Ways to effectively promote the rural tourism and realize the rural revitalization in Jilin include building the rural tourism industry system, improving the product and service quality, developing the ecological system and cultivating the rural tourism brand system.