新媒体时代下我国地方政府应对网络舆论的策略

Strategies of Chinese Local Government to Cope with Internet Public Opinion in the New Media Age

在互联网的时代,公众获取信息的渠道更加多元化。当前,我国一些地方政府在网络宣传和应对网络舆论方面,存在缺乏新媒体意识和互联网思维、缺少预警机制、网络资源分散、传播策略缺乏时代感等问题。在新媒体时代下,我国地方政府需优化监测手段,完善监测预警机制,及时有效地对网络舆情进行引导,化被动为主动,构建公众参与式互动平台,提高社会公众对地方政府的信任,维护良好的政府形象。

Nowadays,in the Internet era,more and more cyber users browse information and make comments through Internet,which brings us into a new era of information dissemination. In this new media era,local governments in China need to change their mentality of avoiding,hiding and concealing online public opinions,guide online public opinions in a timely and effective manner,turn passivity into initiative,build a public participatory interactive platform,improve public trust in local governments,and maintain a good government image.