基于组合数的有序加权平均算子赋权的旅游商品包装设计评价研究

Study on the Design Evaluation of Tourism Commodity Packaging Based n the Empowerment of Ordered Weighted Average Operator

为客观地了解、评价旅游商品包装设计水平,在结合专家意见及相关论证的基础上建立了包含3个一级指标下涵11个二级指标的旅游商品包装设计评价指标体系。采用基于组合数的有序加权平均算子赋权法对各级指标进行赋权,并用改进的模糊综合评判法构建了旅游商品包装设计评价模型。利用所建立的评价模型对某品种的怀远石榴包装进行评价,通过模型计算最终得到该品种怀远石榴包装隶属于"三档"等级,与实际情况基本一致,也验证了该评价方法的可行性。

In order to objectively understand and evaluate the level of package design of tourism commodities, this paper first establishes an evaluation index system that includes 11 secondary indicators under 3 primary indicators based on expert opinions and related arguments. Then the paper uses the method of ordered weighted average operator based on combination number to empower all levels of indexes, and constructs the evaluation model of tourism commodity package design with the improved fuzzy comprehensive evaluation method. Finally, by employing the evaluation model established, the paper evaluates the Hua-yuan pomegranate package of a variety. The package obtained through model calculation belongs to Level III, which is basically consistent with the actual situation, thus verifying the feasibility of the evaluation method.