自媒体出版热背景下的图书生存之道

The Survival of Books Under the Background of Self-media Publishing

数字化媒介技术的发展、智能终端的演进以及社交阅读的风靡,促使新兴出版形态不断涌现。以自媒体为核心的出版活动蓬勃发展,带动了新一轮出书热潮。但自媒体出版在图书内容生产过程中所存在的同质化、逐热化、娱乐化等问题严重影响了其生存发展。自媒体衍生图书应以创新为主线、以社群为依托、以泛文化为方向,这样才能在图书出版竞争中立于不败之地。

The development of digital media technology, the evolution of intelligent terminal and the popularity of social reading have promoted the emergence of new publishing forms. The publication activity based on self-media is booming, which has led to a new upsurge of publishing books. However, the problems of self-media publishing in book content production, such as being homogeneous, chasing after hot issues, excessive-entertainments and so on, have seriously affected its survival and development. The books derived from the media should take innovation as the main line, the community as the support, and the pan-culture as the direction, so as to be able to stand in the invincible position in the book publishing competition.