全域旅游智慧化平台建设——以桂平市为例

The construction of an intelligent platform for all-for-one tourism——taking Guiping as an example

针对传统旅游业服务模式无法跟进新的旅游发展态势的现状,依托移动增强现实、手绘地图智能导游、全景虚拟漫游、无人机航摄等技术.探索出一套集旅游信息发布、系统开发、运营管理和市场推广于一身的一体化、信息化、智能化的解决方案.以桂平市全域旅游建设为例.提出了全域旅游智慧化平台的构建模式,成果表现形式为桂平旅游门户网站、桂平旅游微信公众号、旅游wap商城、易游桂平APP、智能信息发布系统等,可以满足广大游客的旅游公共服务需求,对桂平市旅游的发展具有积极意义.

The traditional tourism service model cannot follow the new tourism development trend. Based on mobile augmented reality,hand-drawn map intelligent tour guide,panoramic virtual tour,unmanned aerial photography and other technologies,an integrated,information-based and intelligent solution that integrates tourism information release,system development,operation management and market promotion is proposed.Taking Guiping as an example,the construction mode of all-for-one tourism wisdom platform is put forward.The achievements include a tourism portal website,a tourism WeChat official account,a tourism WAP mall, APP, and an intelligent information release system,etc.,which can meet the tourism public service needs of tourists and has positive signific ance to the development of Guiping's tourism.