提升民办高校新媒体宣传成效的策略研究

Strategic Research on Improving the Effectiveness of New Media Propaganda in Private Colleges

新媒体具有时效性强、交互性强、可查性强以及信息量大的特点,对于提升民办高校宣传工作水平,提高民办高校学生认同感、归属感,扩大民办高校知名度、美誉度,增强民办高校舆情把控力、应对力有着重要意义。民办高校可以从转变认识、扩大共识,凝练特色、打造品牌,整合平台、线面互动等六个方面破解经费紧张、人员不足、能力不高等现实困境,充分发挥新媒体的作用,提高宣传工作成效。

The new media is characterized by its strong timeliness,strong interaction,strong traceability and large volume of information.It is of great significance to improve the level of propaganda in private colleges,promote the sense of identity and belonging for private college students,expand the popularity and reputation of private colleges,and enhance the control and response of public sentiment in private colleges.The private colleges can solve the real predicaments of cost,personnel and competence from the six aspects of transforming recognition,expanding consensus,shaping brand,consolidating platform and interacting online,through which the role of new media is fully exerted and the effectiveness of propaganda is promoted.