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湖州市郊乡村农庄旅游电子商务发展实证研究

An Empirical Research on the E-commerce of Rural Farm Tourism in Huzhou Suburb
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摘要 乡村农庄作为城市居民周边休闲、度假的重要目的地,其电子商务发展水平对乡村旅游发展具有重要的推动作用。文章通过对湖州市郊乡村农庄网页、自媒体、互联网信息等旅游信息化建设现状的实证研究,发现其旅游电子商务应用中存在着网页建设基础较差、自媒体建设滞后及与OTA合作持续性不强等问题。文章还指出了乡村农庄应确立互联网思维,构建自媒体矩阵,精准传播农庄信息;同时,湖州市相关职能部门也应建设共享型乡村旅游电子商务平台来展示乡村农庄。只有这样,才能充分发挥电子商务对乡村农庄旅游的促进作用。 As an important destination for leisure and vacation around urban residents, rural farms’e commerce development level plays an important role in promoting the development of rural tourism. This paper makes an empirical study on the current situation of the construction of rural farm independent website, self Media and Internet information in Huzhou suburbs, and studies the existing problems in the application of tourism e commerce. It points out that rural farms should establish Internet thinking, construct self Media matrix, and accurately disseminate farm information. At the same time, relevant functional departments of Huzhou should construct a shared type, in this way, rural tourism e commerce platform to show them.
作者 朱智 ZHU Zhi(School of Tourism and Public Administration, Huzhou Vocational and Technological College, Huzhou 313000, China)
出处 《湖州职业技术学院学报》 2019年第1期91-94,共4页 Journal of Huzhou Vocational and Technological College
基金 2018年度浙江省教育厅一般科研项目“乡村振兴战略下湖州乡村旅游提档升级路径与对策”(Y201840448)的阶段性研究成果
关键词 湖州市郊 乡村农庄旅游 电子商务 Huzhou suburb rural farm electronic commerce
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