摘要
为将插画艺术更好地应用到当代视觉传达设计中,剖析了插画艺术的由来及艺术表达,总结了现代插画的不同视觉表现,包括写实类插画、扁平类插画和2.5D插画,分析了插画艺术在不同视觉传达设计方向的视觉语言,继而提出了插画艺术在视觉传达设计中特有的可定制性、情感吸引力以及交互性的表现优势及发展趋势。
In order to better apply the illustration art to the contemporary visual communication design,the origin and artistic expression of the illustration art are analyzed,and different visual expressions of modern illustrations are summarized,including realistic illustrations,flat illustrations,and 2.5D illustrations.This paper analyzes the visual language of illustration art in different visual communication design,and puts forward the unique performance of customizability,emotional attraction and interactivity advantages and development trends of illustration art in visual communication design.
作者
章玉宛
蒋北汉
ZHANG Yuwan;JIANG Beihan(College of Arts,Huaibei Normal University,Huaibei 235000,China;College of Information,Huaibei Normal University,Huaibei 235000,China)
出处
《宿州学院学报》
2019年第6期57-60,共4页
Journal of Suzhou University
基金
安徽省教育厅人文社科重点项目(SK2018A0736)
关键词
视觉传达设计
插画艺术
视觉语言
Visual communication design
Illustration art
Visual language
