基于主客区域身份差异的城市游憩者环境责任行为比较研究——以岳麓山风景名胜区为例

Comparative Research on the Influence of the Regional Identity Difference on the Recreational Environmentally Responsibility Behavior:Taking Yuelu Mountain Scenic Area as an Example

游客是城市游憩活动的主体,激发游客环境责任行为,既关系到游客文明旅游行为的规范,也关系到旅游地生态文明建设,更关系到旅游目的地可持续发展。不同区域身份的游憩者环境责任行为有不同的行为表现,本地居民和外来游客对景区的依恋情感不一样,其环境责任行为也会存在差异。而对主客区域身份差异的游憩者环境责任行为进行比较研究是深化环境责任行为管理、有效保护城市自然景区环境的重要途径。鉴于此,本文以本地居民与外来游客两类游憩者群体为研究对象,以湖南省长沙市岳麓山风景名胜区为例,通过问卷调查与社会统计学方法对主客区域身份差异的城市游憩者环境责任行为差异展开实证研究。研究发现:①因子分析显示,城市游憩者环境责任行为主要表现为环境维护行为与环境促进行为两大因子;②区域身份对城市游憩者环境责任行为差异存在影响,本地居民环境责任行为意愿强于外来游客环境责任行为意愿;③两大游憩者群体在具体的环境维护行为、环境促进行为表现上存在差异。本文最后提出若干基于区域身份差异的游憩者环境责任行为的管理建议。

Tourists are the mainstay of urban leisure activities. Stimulating the tourists'civilization environmental responsibility behavior is related to tourists' behavior norms, the ecological civilization construction of tourism areas as well as the sustainable development of tourism destination. The environmental responsibility behaviors of different regional identity tourists have different performance. To some extent, environmental responsibility behaviors of local residents and outside tourists are varied, which is caused by their different attachment emotion to the scenic spot. A comparative study of the environmental responsibility behaviors of tourists with different regional identity of the subject and the object is an important way to deepen the management of environmental responsibility behavior and effectively protect the natural environment of urban areas. In view of this, this paper takes two groups of tourists-the local residents and outside tourists as the research objects, taking the Yuelu Mountain Scenic Spot in Changsha as an example, using the questionnaire survey and social statistical methods to study the difference of the environmental responsibility behavior of urban tourists with different regional identities of the subject and the object. The results indicates that:①factor analysis shows that the urban residentsˇ environmental responsibility behavior mainly manifests as two factors: environmental maintenance behavior and environmental promotion behavior;②regional identity has an impact on urban residents' environmental responsibility behavior differences, and the willingness of local residents' environmental responsibility is stronger than the willingness of outside tourists' environmental responsibility;③There are differences in the specific environmental maintenance behaviors and environmental promotion behaviors of the two groups of tourists. At the end of the paper, based on regional identity differences, some management suggestions for the environmental responsibility behavior of tourists are proposed.