基于子网模型的运营商移动存量用户保有方法

Mobile stock users maintenance method for operators based on subnet model

移动市场已进入存量发展模式,对运营商存量用户保有提出了更高的要求。不同于传统针对单个用户“合约式”的保有策略,本文在社会网络概念的基础上提出基于子网模型的用户保有方法。引出了通信子网、黏性子网概念,构建了同质性子网、异质性子网和易感节点模型,为运营商存量用户保有提供新的思路。

The telecom market has entered the stock development mode, which puts forward higher requirements for the operators' stock user retention. Based on the concept of social network, this paper proposes a user retention method based on subnet model which different from the traditional "contractual" retention strategy for a single user. The concepts of communication subnet and viscous subnet are introduced, and the models of homogeneous subnet, heterogeneous subnet and susceptible nodes are constructed, which provide new ideas for the maintenance of operators' stock users.