“体验经济”下的新媒体戏剧舞台美术革新

Innovation of Stage Design in New-Media Theatre in the Context of "Experience Economy"

在"体验经济"的环境下,新媒体戏剧的舞台美术需要进行"角色突围"。愈演愈浓的观众戏剧体验,体现在传统戏剧中的观众体验意识的加强、前沿戏剧中观众体验探索的深入以及新媒体演艺对观众戏剧体验的拓展中。"体验经济时代"初露端倪后的新媒体戏剧观众体验的演化,从观演"强互动"向观众"强体认"演变,从"被动参与"向"主动创造"演变,戏剧体验空间出现了"延伸"和"再生",戏剧体验内涵也出现了"转换"和"升华"。"观众戏剧体验演化"促进新媒体戏剧舞台美术的角色突围。在"体验经济"时代下,新媒体戏剧舞台美术有了角色的增添、丰富和转变。"舞美角色突围"直接引发新媒体戏剧体验式舞美空间的革新。"观众的深度戏剧体验需求"是新媒体戏剧体验式舞美空间变革的基本推动力;"舞美角色演变"既是推动新媒体戏剧体验式舞美空间革新的起点,又是其终点;"未完成空间"是孕育新媒体戏剧体验式舞台美术的土壤。

In the context of " experience economy", stage design of new-media theatre needs to"break out of its former role". The theatrical experience of the audience is going deeper in three ways: the enhancement of the consciousness of audience experience in the traditional theatre, the deeper exploration of audience experience in the front-edge theatre, and the expansion of the theatrical experience of audience in the new-media performance. The audience experience in newmedia theatre with the burgeoning of the " experience-economy age" is evolving from the " strong interaction" to the " strong recognition" of the audience, and from the " passive involvement" to the "active creation". The space of theatrical experience appears to be "extended" and "reborn".The theatrical experience means to "transform" and "sublimate". The "evolution of the theatrical experience of the audience" justifies the new role of stage design in new-media theatre. In the era of " experience economy ", the role of the new-media theatre has been added, enriched and changed. The " innovative new role of the stage design" directly triggers the innovation of the experience-based space in the new-media theatre. The " needs of the audience for in-depth theatrical experience" is the impetus of the space reform of the stage design in the new-media theatre. The "evolution of the role of stage design" is not only the starting point but also the end of the space innovation in new media theatre. The " unfinished space" is the incubator for the experience-based stage design of new-media theatre.