京津冀新能源汽车消费者购买意愿影响因素研究

Research on the Influencing Factors of Consumers’ Willingness to Buy New Energy Vehicles in Beijing,Tianjin and Hebei

文章在研究京津冀地区新能源汽车发展现状的基础上,利用问卷从消费者、新能源汽车自身以及政府政策三个角度对影响消费者购买新能源汽车意愿的因素进行信息收集,之后通过Logistic多因素回归分析方法对影响因素进行分析,发现对新能源汽车了解程度、环保意识、新能源汽车价格、技术、安全性以及限号政策、购车补贴等因素对消费者购买新能源汽车意愿有显著影响。最后,根据数据分析结论,对京津冀地区新能源汽车产业发展提出针对性建议。

Based on the research on the development status of new energy vehicles in the Beijing-Tianjin-Hebei region,the paper uses the questionnaire to collect information on the factors affecting consumers'willingness to purchase new energy vehicles from three perspectives:consumers,new energy vehicles and government policies.Logistic multi-factor regression analysis method was used to analyze the influencing factors,and it is found that the understanding of new energy vehicle,environmental awareness,new energy vehicle price,technology,safety and limit policy,car subsidies and other factors have significant impact on the purchasing willingness of consumers.Finally,based on the data analysis conclusions,the paper puts forward some suggestions for the development of new energy automobile industry in Beijing-Tianjin-Hebei region.