旅游产业与文化产业融合发展研究——以广东云浮为例

Research on the Integration and Development of Yunfu Tourism Industry and Cultural Industry

产业边界模糊化及市场需求综合化,促进了旅游产业和文化产业的融合发展,旅游产业和文化产业融合发展需要具备相应的融合机制和恰当的融合路径。在此以云浮为例,结合云浮旅游产业和文化产业实际以及已有的相关研究文献,发现云浮旅游产业和文化产业融合发展至少需要具备动力融合机制、行业融合机制、技术创新机制、政企间融合机制、政府间融合机制等九大融合机制。此外,云浮旅游产业和文化产业融合发展还需从管理体制改革、示范基地塑造、特色产品打造、人才培养机制创新等方面探索。

The blurring of industrial boundaries and the integration of market demand has promoted the integration and development of tourism industry and cultural industry.The integration of tourism industry and cultural industry needs to have corresponding integration mechanism and appropriate integration path.Taking Yunfu as an example combining with the reality of Yunfu tourism industry and cultural industry and the existing research literature,it is found that the integration of Yunfu tourism industry and cultural industry needs at least a dynamic integration mechanism,industry integration mechanism,technological innovation mechanism,integration mechanism between government and enterprises,and intergovernmental integration mechanism.In addition,the integration of Yunfu tourism industry and cultural industry needs to explore the development path of integration from the aspects of management system reform,model base modeling,characteristic product creation and talent training mechanism innovation.