微信在阅读推广中的应用与案例研究——以华东师范大学图书馆为例被引量：11

Application and Case Study of WeChat in Reading Promotion: Taking East China Normal University Library as an Example

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摘要微信已广泛应用到图书馆阅读推广工作中,文章介绍了微信阅读推广现状,包括微信推广模式、商业运营阅读推广微信和图书馆运营阅读推广微信公众号的特点。以华东师范大学图书馆为案例,论文介绍了利用微信进行阅读推广的经验,最后给出了图书馆运营微信阅读推广的建议。 WeChat has been widely used in library reading promotion,this paper introduces the present situation of WeChat reading promotion,including WeChat promotion mode,characteristics of business and library operational WeChat public account of reading promotion.At the same time,the paper introduces the reading promotion experience of East China Normal University Library using WeChat,and finally gives some proposals of WeChat reading promotion for the library.

作者宋振世 Song Zhenshi

机构地区华东师范大学图书馆华东师范大学研究支持部

出处《新世纪图书馆》 CSSCI 2019年第6期53-57,92,共6页 New Century Library

基金华东师范大学图书馆2017年度科研创新计划项目“互联网+时代,高校图书馆阅读公众号的开发与应用”(项目编号:201705)研究成果

关键词微信阅读推广图书馆华东师范大学图书馆 WeChat Reading promotion Library East China Normal University Library

分类号 G252.17 [文化科学—图书馆学]

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参考文献3

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