综合能源服务商业模式分析——基于商业模式画布

Business Model Analysis of Integrated Energy Service:Based on Business Model Canvas

从传统能源服务、分布式能源服务和综合能源服务三个阶段分析了综合能源服务的演化路径。将商业模式画布中的成本结构和收入来源两个要素优化为盈利模式,将综合能源服务作为产业形态,从市场主体、价值主张、关键资源能力、客户细分、客户关系、关键业务和盈利模式分析综合能源服务的商业模式。最后,对未来的发展和研究进行展望。

This paper analyzes the evolution path of IES from three stages:traditional energy services,distributed energy services and IES.It optimizes the cost structure and revenue streams of business model canvas into profit model,and takes IES as industry form to analyze the elements of IES from market entity,value proposition,key resource,customer segment,customer relationship,key activities and profit model.Finally,it prospects the future development and research of IES.