商贸零售市场运营态势与突破瓶颈的发展战略研究

Research on the development strategy of trade retail market operation and bottleneck breakthrough

目前,我国商贸零售市场进入成熟发展阶段,实体与电商零售龙头凭借规模优势,渗透电商渠道空间范围加大,但商贸零售市场趋于饱和,纯实体零售与电商零售分离逐渐被新零售模式取代,“实体、电商、无人零售”相互促进,对商贸零售市场运营协调发展至关重要。鉴于此,基于我国商贸零售市场运营态势新局面,提出促进商贸零售市场的发展对策。

At present, China's trade retail market has entered a mature stage of development. Entities and e-commerce retailers have increased their scope of penetration of e-commerce channels by virtue of scale advantages, but the trade retail market tends to be saturated. Besides, the separation of pure retail and e-commerce retail has led to the new retail model."Entity, e-commerce and unmanned retail” promote each other and are crucial for the coordinated development of the retail market. Based on the new trade retail market operation in China, this paper puts forward proposals to promote the development of the trade retail market.