基于地域文化的乡村品牌视觉形象设计

Local Brand Visual Identity Design Based on Regional Culture

当前各个乡村在拓展自身产业的同时,会将成立乡村品牌作为提升传播广度的有效手段。但建立品牌不同于其他建设性工作,其必须要具有乡村文化特色,能够与乡村的建筑物、文化特征密切关联。并且可以在视觉形象中得到充分的关联验证。而若要实现上述几点要求,在视觉形象设计中融入地域文化便属于一种较为可行的路径。本文以此为主,对基于地域文化的乡村品牌视觉形象设计进行了深入的研究分析,望文中内容可以为各个视觉形象设计研究者提供一些简单的参考思路。

At the same time as each village expands its own industry,it will also set up rural brands as an effective means to increase the breadth of its dissemination.However,building a brand is not the same as other constructive work.It must have the characteristics of rural culture and be closely related to the building and cultural characteristics of the country.And can be fully verified in the visual image.To achieve these requirements,the integration of regional culture in visual image design is a more feasible path.Based on this,this article has conducted an in-depth research and analysis on the visual design of rural brands based on regional culture.The content of Wang Wenwen can provide some simple reference ideas for visual image design researchers.