精准扶贫视角下新疆农村电商发展研究

Research of Rural Electric Business Development in Xinjiang from the Perspective of Precise Poverty Alleviation

新疆是我国实施精准扶贫战略的重点和难点地区,将农村电商与精准扶贫相结合,是加快新疆贫困区脱贫的有效手段。通过阐述新疆贫困区农村现状特征与农村电商发展的基本情况,结合精准扶贫战略与新疆农村电商的关联性,从实际情况出发,对新疆农村电商参与精准扶贫适应性差、农户对电商脱贫缺乏认知、电商扶贫机制不完善等问题进行分析,并提出相应的对策建议。旨在推动新疆农村电商与精准扶贫有效结合,加速新疆农村经济发展,加快打赢脱贫攻坚战。

Xinjiang is an important and difficult region to implement the precise poverty alleviation strategy in China.Combining rural e-commerce with precise poverty alleviation is an effective means to accelerate the poverty alleviation in the poverty-stricken areas of Xinjiang.The situation and characteristics of poor rural regions of Xinjiang and the basic situation of rural e-commerce development were elaborated in the paper.Combined with the relevance between strategy of precise poverty alleviation and rural e-commerce of Xinjiang, and embarked from the actual situation, problems were analyzed, such as poor adaptability of rural e-commerce of Xinjiang to precise poverty alleviation, lack of cognition of rural e-commerce by peasant household, and imperfect of mechanism of poverty alleviation by rural e-commerce.Countermeasures were suggested which aimed to promote the effective combination of e-commerce in rural areas of Xinjiang with precise poverty alleviation, accelerate the development of rural economy in Xinjiang, and speed up winning the battle against poverty.