小米盈利模式创新研究

Research on Innovation of Xiaomi’s Profit Model

不同于传统企业,互联网企业的盈利模式在驱动因素的作用下处于不断演变的过程,具有创新性。小米在后互联网时代中的崛起速度令人咂舌,创业四年即成为继苹果和三星之后的世界第三大智能手机制造商,2017年建成全球最大的消费级IoT平台,2018年在我国互联网行业排名上升至第十,现已成为互联网行业中的佼佼者。小米不断创新的盈利模式使其成为业界探究和效仿的对象。以小米为案例研究对象,通过对小米盈利模式要素、演变过程和驱动因素进行深入剖析,总结其盈利模式创新带来的启发,以期为互联网企业的转型升级提供理论参考。

Different from traditional industry,the profit model of Internet companies is in an evolving process under the influence of driving factors and isinnovative.Xiaomi's rise in the post-Internet era is staggering.After four years of entrepreneurship,it has become the world'sthird-largest smart phone manufacturer after Apple and Samsung.In 2017,Xiaomi built the world'slargest consumer IoT platform and rose to the 10th place in Internet industry of China In 2018.Currently Xiaomi is one of thel eaders in the Internet industry.Xiaomi's constant innovation in profit model makes it an object of study and imitation in the industry.Taking Xiaomi as the case study object,this paper deeply analyzeses sentials,driving factors and evolving process of Xiaomi's profit mode and summarizes insights from the innovation of profit model, which will provide theoretical suggestions for the transformation and upgrading of Internet industry.