浅析全媒体时代高校形象宣传MG动画创作

Analysis of Motion Graphic Creation of University Image Propaganda in the All-Media Age

MG动画具有短小精悍、单位时间内信息量大、互动性强的特点,正符合全媒体时代人们对信息获取趋向碎片化、高效性的需求。本文分析MG动画在全媒体时代的传播优势,并通过实践制作结合理论分析,探讨高校形象宣传MG动画的技术支持、设计思路、包括文案设计、视觉设计、动画设计以及后期合成等方面,为后续同类作品的创作提供一定的参考。

Motion Graphic has the characteristics of short and concise, large amount of information per unit time and strong interaction, which is in line with the demand of fragmentation and high efficiency of information acquisition in the era of all-media. This paper analyses the advantages of Motion Graphic in the media age, and through the combination of practical production and theoretical analysis, explores the technical support, design ideas, including copywriting design, visual design, animation design and post-synthesis of Motion Graphic for image publicity in Colleges and universities, so as to provide some reference for the subsequent creation of similar works.