乡村振兴战略下休闲农业与乡村旅游协同发展研究

Collaborative Development Mechanism of Leisure Agriculture and Rural Tourism from the Perspective of Rural Revitalization Strategy

乡村振兴战略的提出为休闲农业与乡村旅游的发展带来了重要契机,二者协同发展会加速农业产业规模的扩大和经济效益的提升。统筹规划缺乏、数字贫困凸显、品牌建设落后、土地利用受限等问题制约着休闲农业与乡村旅游的协同发展。"创新+协调+绿色+开放+共享"是协同发展的理念,市场协同、产业协同、效益协同是发展的原则,多元经营、品牌发展、网络技术支持是发展的路径。

The proposal of rural revitalization strategy has brought the important opportunities for the development of leisure agriculture and rural tourism. Collaborative development of leisure agriculture and rural tourism will accelerate the expansion of agricultural industry scale and the improvement of economic efficiency. The problems,such as lack of overall planning,digital poverty,backwardness of brand building and limited land usage,restrict the collaborative development of leisure agriculture and rural tourism. It is demonstrated in this paper the development concepts of innovation,coordination,green,open,sharing and the principles of market coordination,industry coordination and benefit coordination. It points out the development path with the core contents of diversified management,brand development,and network technology.