全媒体时代基层民主协商的传播创新与经验启示——以浙江省温岭市为例

Communication Innovation of Grass Roots Consultation in the Era of All Media and Its Experience:A Case Study of Wenling,Zhejiang

新媒体技术的发展给国家治理现代化带来新机遇的同时,也带来了新挑战。全媒体时代,温岭民主恳谈制度在地方政治家的推动下实现了传播创新,找到了全社会意愿和要求的最大公约数,更加广泛了解民意集聚民智,更加深入化解矛盾,最大限度凝聚共识,深化了民主恳谈这一颇具地方特色的协商民主模式。温岭的创新实践表明,互联网治理同国家治理现代化具有直接的同构性,新媒体提供了新资源和新契机,传播创新使民主恳谈的协商功能进一步深化,社会整合效果明显。在全媒体时代,正向传播效应需要协同推进,执政党要架构新机制,协同推进基层民主协商的正向传播,助推社会有效整合。

The development of new media technology brings new opportunities to the modernization of national governance,but also new challenges to the modernization of national governance. In the era of all media,the institutional inertia of Wenling democratic talks,the challenges and opportunities brought by new media to the modernization of state governance,and the promotion of local politicians have made Wenling democratic talks realize communication innovation,find the maximum common denominator of the will and requirements of the whole society,gain a wider understanding of public opinion,gather people’s wisdom,resolve contradictions more thoroughly,maximize consensus and deepen consultative democracy model with local characteristics. Wenling’s innovative practice shows that Internet governance and the modernization of national governance have direct isomorphism. New media provide new resources and opportunities.Communication innovation deepens the consultative function of democratic talks,and the effect of social integration is obvious. In the era of all media,the positive communication effect needs to be promoted in coordination. The ruling party should construct a new mechanism to promote the positive communication of grassroots democratic consultation and promote the effective social integration.