网络表情包与情绪词对情绪启动影响的实验研究

The Study of the Affective Priming Effect Caused by Network Expression and Affection Words

研究设计了网络表情包与情绪词对情绪启动影响的实验,通过36名大学生,采用经典情绪启动实验范式,分别在表情包和情绪词两类启动条件下,要求被试对靶刺激外文生词进行喜好程度的判断。实验结果表明,无论是正性还是负性启动刺激材料,网络表情包的情绪启动效应均显著强于情绪词的情绪启动效应;负性启动条件下,网络表情包较情绪词在情绪启动中会使被试做出更多的积极喜好判断;形式多样、丰富多彩的表情包增强了网络即时通讯的时效性和趣味性。

The paper studies the difference between affective priming effect produced by network expression and that stimulated by affection words. The subjects of 36 college students are tested in the classic emotional priming paradigm. Under the two starting conditions, network expression and affection words, subjects were asked to judge the degree of preference of certain target foreign words. The experimental results show that, no matter produced by the positive or the negative stimuli, the emotional start effect of the network expression is significantly stronger than the emotional priming effect of affection words. Under the negative priming condition, the network expression will push people to make more positive preferences in the mood starting. The diverse and colorful network expression has enhanced the timeliness and interestingness of instant messaging through the Internet.