新媒体时代大学生思想政治“微教育”模式初探

Preliminary Study on the “Micro-education” Model of College Students’ Ideological and Political Education in the New Media Era

随着现代网络信息技术的不断创新发展和越来越多新媒体平台的不断涌现,大学生思想政治教育内容日渐丰富,手段更加多样,影响不断扩大,效果显著提高,教育范围和深度也不断拓展。在这个新媒体时代,微媒体非常活跃,大学生频繁地使用各种各样的微媒体。因此,思想政治教育工作者应以微媒体为基础,开展“微教育”,利用微博、微信、QQ、微课、微视频、微电影、微小说等多种载体,充分发挥它们快捷、共享、交互、实时的特点,实现对大学生思想教育的全覆盖、全融入、全渗透,以“微”见大,不断在理想、信念、道德等方面对大学生进行正确引导,帮助他们树立正确的人生观、世界观、价值观,不断创新高校思想政治教育模式。

With the continuous innovation of modern network and information technology and the emergence of many new media platforms, the content of college students' ideological and political education is increasingly rich;its means are more diversified, the influence and effect are significantly improved, and the range and depth of education are also constantly expanded.In the current new media era, micro medias are very active.College students frequently use almost all kinds of micro medias.Therefore, our ideological and political educators should make use of micro medias like weibo, WeChat, QQ, micro course, micro video and micro film to carry out “micro-education”, bring their fast, sharing, interaction, real-time characteristics into full play to achieve complete coverage, full integration and penetration of college students’ ideological education.Based on new and micro medias, educators could constantly provide guidance in such aspects as ideal, belief and moral, help students establish the correct outlooks on life, world and values and constantly innovate the mode of ideological and political education in colleges.