“微”媒体对时尚品牌的影响力传播

The Micro Media Platform Influence on Fashion Brand Communication

微信、微博、微电影等"微"媒体赋予时尚品牌更多的视觉传达和文字表达,将品牌精神、品牌文化、品牌内涵等融入此交流平台,通过文字、图片、映像相融合的形式植入用户体验,为时尚品牌传播更为新颖的传播理念,开辟更为有效的传播渠道。"微"媒体内含的及时性、多向性、互动性、参与性、沟通性、体验性、分享性、融合性等特征,为时尚品牌的整合传播带来了极大的影响力。

Including Wechat,Microblog and Micro film,Micro media qives more visual communication and writing expression to fashion brand.Through the combination words,pictures images into user experiences,the idea and spreading channel is developed .The micro media characteristics which are timeliness,diver sity,interactive,participation,communication,experiential,sharing、reconciliation has brought areat impact on Fashion brand communication.