摘要
BJD即球形关节人偶,由于结构的特殊性使其具有可动性。从1998年至今,BJD市场已经运营了接近20年,跨过起步阶段迎来稳定的上升期,其附属产品也开始渐渐显露光芒,但其服饰市场还处于不够独立的状态,缺乏规范良好的营销模式。通过对BJD及其服饰市场现状的分析,提出品牌效应这一观念,对独立品牌营销进行研究,以期能够为BJD服饰独立品牌发展提供方向。
BJD is Ball-jointed Doll.Its special structure makes it movable.Since 1998,the BJD market has been in operation for nearly 20 years.It has ushered in a stable rising period across the initial stage,and its subsidiary products have gradually begun to show its brilliance,its apparel market is still in a state of independence and lacks a well-regulated marketing model.Based on the current situation of BJD and its apparel market,this paper studies the concept of market demand and proposes the brand effect,and studies the independent brand marketing in order to provide direction for the independent brand development of BJD apparel.
出处
《时尚设计与工程》
2018年第6期31-35,共5页
The Journal of Fashion Design and Engineering
基金
上海工程技术大学校级大学生创新训练项目
关键词
BJD服饰
品牌效应
独立设计
营销
BJD apparel
brand effect
independent design
marketing
