国内高校校园文化创意产品设计研究综述

A Review of the Research on Cultural and Creative Product Design in Chinese College Campus

近年来,在高校群体日益增长的文化和情感需求下,文化创意产品在高校的市场不断扩大,高校校园文化创意产品作为传播大学文化,宣传大学精神的重要载体,已成为高校文化建设的重要组成部分。而现有研究发现现阶段国内高校文化创意产品,虽然迎来了发展的黄金时期,但在其产品的设计中,过于指向临时性和功能性,导致了产品定位不明确,同质化严重以及缺乏文化内涵等诸多问题。本文对高校校园文化创意产品的研究做了相关梳理,以期为后续高校文创产业的研究提供对照参考。

In recent years, under the growing cultural and emotional needs of college groups, the market of cultural and creative products in colleges and universities is constantly expanding. As an important carrier to spread university culture and publicize university spirits, campus cultural and creative products have become an important part of the cultural construction of colleges and universities. This paper reviews the research on campus cultural and creative products in order to provide reference for the follow-up research on cultural and creative industry in colleges and universities. Existing studies have found that although cultural and creative products of domestic colleges and universities have ushered in a golden period of development at the present stage, in the design of their products, they are oriented to temporality and functionality, resulting in many problems such as unclear product positioning, serious homogenization and lack of cultural connotation. Only on the basis of solving problems can campus cultural and creative products of colleges and universities achieve more long-term development.