休闲食品零售店客户体验路径探究

Research on Customer Experience Path of Leisure Food Retail Stores

随着我国人民生活水平的提升,休闲食品逐渐成为人们的日常消费品之一。休闲食品是人们在休闲期间食用的快速消费品,消费者购买食品主要的目的是为了体验美味、享受时光、放松心情。如何提高消费者在休闲食品店的体验感,将关系到休闲食品店的销售额和利润额,作者通过对安徽乐大嘴零售公园的分析研究,认为可以休闲食品店可以从产品体验、感官体验、价格体验、情感体验和环境体验。

With the improvement of people's living standards, leisure food has gradually become one of people's daily consumer goods. Leisure food is a fast consumable for people to eat during leisure. The main purpose of consumers to buy food is to experience delicacy, enjoy time and relax their mood. How to improve consumers'experience in leisure food stores will affect the sales and profits of leisure food stores. Through the analysis and research of Ledazui Retail Park in Anhui Province, the author believes leisure food stores can experience products, sensory, price, emotional and environmental experiences.