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被消费社会捕获的“锦鲤”符号——浅析“转发锦鲤”的网络热潮

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摘要 鲍德里亚早期的消费社会理论认为,消费的实质就是在消费一个个象征性的符号,并通过符号的力量,实现对主体的区分和对社会的控制。“锦鲤”成为我们无法抗拒的符号,它承载着消费社会的意图,本文试图用消费社会理论对“锦鲤”符号进行分析,从而审慎地看待现阶段的消费热点现象。
作者 郑楠
机构地区 四川大学
出处 《戏剧之家》 2019年第20期234-234,共1页 Home Drama
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