基于社会资本理论的虚拟学习社群成员关系利用行为研究

Research on Members’ Relationship Utilization Behavior of Virtual Learning Community Based on Social Capital Theory

[目的/意义]旨在为促进虚拟学习社群的持续健康发展提供参考。[方法/过程]基于社会资本理论,构建虚拟社群成员关系利用的影响因素模型,选择社会交互连结、信任、共同愿景和共同语言分别代替结构资本、关系资本和认知资本,揭示不同维度社会资本的结构关系及它们对关系利用的影响方式。[结果/结论]共同愿景和共同语言对关系利用有显著正向影响。社会交互连结和信任对关系利用的直接影响并不显著,但信任能通过共同愿景和共同语言间接影响关系利用,社会交互连结能通过信任、共同愿景和共同语言间接影响关系利用。

[Purpose/significance]The paper is to provide references for promoting the sustainable and healthy development of virtual learning community.[Method/process]The paper uses social capital theory,builds the influencing factor model of virtual community members’relationship utilization,chooses social interaction,trust,common vision and common language to replace structural capital,relational capital and cognitive capital respectively,and reveals the structural relationship of social capital from different dimensions and their ways of influence on relationship utilization.[Result/conclusion]Common vision and common language have a significant positive impact on members’relationship utilization;social interaction and trust do not have a significant direct impact on members’relationship utilization,but trust can indirectly influence relationship utilization through common vision and common language,and social interaction can indirectly influence relationship utilization through trust,common vision and common language.