我国体育产业众筹融资模式研究

Research on the Crowd-funding Mode of Sport Industry in China

众筹融资模式在我国体育产业领域的发展存在着政策、经济及技术上的可行性,但在发展中面临着缺乏实际的回报、相关法律法规的缺失、众筹平台知名度低、信用体系不健全等困难。建议开发多元的回报方式,培养大众的“众筹意识”;同时健全相关法律法规,加大监管力度;提升众筹平台的知名度,打造优势服务平台;加快信用体系建设,完善信息披露制度,使体育产业能健康发展。

Crowd-funding in China’s sports industry is feasible in terms of policy,economic and technical support.Nevertheless,there still exist obstacles including the lack of real reward and relevant rules and regulations,the obscurity of crowd-funding platforms and incomplete credit system.In order to promote the sound development of sports industry,it is advised that pluralistic patterns of rewarding be developed,the public awareness of crowd-funding raised,relevant rules and regulations completed,more oversight enhanced,the popularity of the crowd-funding platforms uplifted,service platforms with comparative advantages fostered,the construction of credit system accelerated and information release system improved.