新媒体融入高校网络思想政治教育策略探析

An Analysis of the Strategy of Integrating New Media into Network Ideological and Political Education in Universities

高校网络思想政治教育是新时代高校立德树人的重点建设阵地。新媒体的发展和普及为高校网络思想政治教育带来新的机遇,但是在教育实践中也面临诸多困境:高校思想政治教育网络平台建设力度不够,队伍专业化程度不高,协同管控机制不健全。只有将新媒体真正融入高校网络思想政治教育中,打造网络思想政治教育新媒体平台和专业化思想政治工作队伍,构建网络信息安全监管格局等,高校才能牢牢掌握网络思想政治教育的话语权。

Network ideological and political education in universities is the key position for building the moral education in cultivating people in universities in the new era. The development and popularization of new media bring new opportunities for network ideological and political education in universities, but there are also many difficulties in educational practice, such as the inadequate construction of network platform for ideological and political education, the low professionalization of the team and the imperfect collaborative control mechanism. Only by incorporating the new media into the network ideological and political education, creating a new media platform for network ideological and political education and a professional ideological and political work team, and constructing a network information security supervision pattern, can universities firmly grasp the discourse power of network ideological and political education.