通沪农产品物流模式研究

On Logistics Modes of Agricultural Products from Nantong to Shanghai

接轨上海以来,通沪农产品合作取得了一定成果。通沪农产品现有物流模式主要有“生产者+经纪人+市场”均衡型、农民专业合作组织带动型、农业龙头企业主导型、“生产者+消费者”直销型、上海农产品批发市场紧密型5种。通沪农产品物流模式尚存的主要问题有组织化程度不高、信息不对称、区域品牌效应不强、物流软硬件建设滞后等。从完善农产品物流建设的配套政策、加强服务指导、扩大规模经营、强化品牌效应、拓宽区域视野5个方面入手,构建通沪农产品物流新模式。

Remarkable achievements have been made in integrating agricultural products of Nantong and Shanghai.Presently,there are 5 major logistics modes for Nantong-Shanghai agricultural products,namely,the“producer+broker+market”balanced mode,the“Specialized Farmers Cooperatives”driven mode,the leading Agri-enterprises oriented mode,the direct“producer+consumer”selling mode,and the close cooperation with Shanghai Agri-products wholesale market.The main problems with the present logistics mode include underdeveloped organization,asymmetrical information,weak regional brand effect,and laggard logistics software and hardware,etc.Thus,this paper suggests constructing a new Nantong-Shanghai logistics mode of agricultural products from the following five aspects:perfecting the supporting policies of agricultural products logistics,strengthening service guidance,expanding scale operation,strengthening brand effect,and broadening regional vision.