摘要
Since 2006, the public corporations in China are required to include its social responsibilities in its annual report by company law. Corporations’ business activities should not only focus on maximizing its economic profit but also serve the society. With the awareness of the importance of social responsibility, there are an increasing number of public corporations in China to undertake more charitable activities or employee training activities. There have been a lot of academic researches investigating the relationship between corporate social responsibilities and corporate financial performance. However, the results are inconsistent and vary according to different industries. This study chose Chinese culture, sports and entertainment industry as a sample to test the relationship between CSR and corporate financial performance. Four financial ratios were used to test whether the caproate’s reasonability to government, employee, investors and society has significant impact on its financial performance. The empirical results show that apart from the responsibility to employees which is negatively influence the corporate financial performance the other three factors are found not significantly influence corporate financial performance.
