摘要
The era of big data has brought about tremendous changes in people's daily life, work and thinking patterns. The ideological and political education of colleges and universities has also faced opportunities and challenges. To this end, college ideological and political education workers must strengthen data awareness, innovate data dissemination methods, and transform research paradigms to meet the requirements of the development of the times. This requires universities to continue to innovate, advance with the times, and strive to use innovative methods to promote ideological and political work. Guided by Marxist theory and combined with relevant knowledge of pedagogy and educational psychology, this paper comprehensively and profoundly explores the impact of big data on people's life style, thinking mode and education. On this basis, the current situation and new ways of Ideological and political education in Colleges and universities in the era of big data are discussed in depth, with a view to providing effective reference for the industry.
