马克思主义社会学思维在产业分析中的应用(一)——关于西藏文化产业核心竞争力的一项探索

Application of Marxist Sociological Thoughts in Industrial Analysis(Ⅰ) : An Exploration of the Core Competitiveness of Tibetan Cultural Industry

马克思主义社会学具有强大的生命力。已有研究展现了其基本范畴,同时发现科学实践思想是其社会学思想的根基。实践思维下的场域、辩证思维下的情境和特定过程中的结构是马克思主义社会学思维的重要视角。在对西藏经济社会伟大实践和文化产业的田野调查基础上,尝试从这三个视角进行探索性研究,以期发现西藏文化产业发展的内在逻辑与动力。把文化产业研究本身及其取向作为一种场域,从实践思维对西藏文化产业区位、中国文化产业研究的取向和西方文化产业发展的研究启示有益于对西藏文化产业及其研究的反思,发现核心竞争力与自我发展能力是一对重要范畴。在实践基础上,从微观情境和区域中辩证看待文化产业的核心竞争力可以得到这样的启示:文化产业的核心竞争力是深嵌于西藏社会机体之内的。从实践思维、辩证思维两个视角的分析表明,马克思主义社会学思维对文化产业实践和研究具有启发和纠偏功能;西藏文化产业发展的关键在于核心竞争力,坚持其实践与辩证性处于基础地位。

Marxist sociology has great vitality.The existing research has shown its basic category,discovered simultaneously the scientific practice thought is the foundation of its sociology thoughts.The field under practical thinking,the situation under dialectical thinking and the structure of specific process are important perspectives of Marxist sociological thinking.Based on the great practice of Tibet economy and society and the field investigation of cultural industry,this paper tries to make an exploratory study from these three perspectives in order to discover the internal logic and power of the development of Tibet cultural industry.Taking the study of cultural industry and its orientation as a field,the study of Tibet cultural industry location,Chinese cultural industry research orientation and western cultural industry research enlightenment from the practical thinking is conducive to the reflection of Tibet cultural industry and its research,discovering core competitiveness and self-development ability is an important category.On the basis of practice,the paper revealed,looking at the core competitiveness of cultural industry from the micro situation and regional perspective,the core competitiveness of cultural industry is deeply embedded in the social body of Tibet.The analysis from the perspectives of practical thinking and dialectical thinking shows that Marxist sociological thinking has an enlightening and rectifying function on the practice and research of cultural industry.The key to the development of Tibet cultural industry lies in its core competitiveness;insisting on the nature of practice and dialectics is a basic position.