本土樱桃的经营策略与产业发展研究——基于贵州省纳雍县“玛瑙红”樱桃产业的调查

The Operation and Success of Local Cherry Species—Based on the Research on“Agate Red” Cherry in Nayong County, Guizhou Province

基于在贵州省纳雍县陶营村的实地调研发现,本土品种“玛瑙红”樱桃经济效益较好,受到当地政府和农户的青睐,其推广、销售等环节的手段和模式得到不断创新。在此基础上,对本土品种“玛瑙红”樱桃的选育过程和产业发展情况进行了梳理,总结了其成功经验和存在的问题,并提出继续强化政府的产业公共服务能力、增加科研投入、探索樱桃的深加工、推动品牌建设和推广和继续加大旅游开发力度等针对性政策建议。

Based on research, the thesis found that a species named “Agate Red” cherry, local to Taoying Community, Nayong County, Bijie City, Guizhou Province, generates sound economic benefits. The local government and farmer households support the growing of the species and constantly blaze new trails in the methods and models of its extension and marketing. In view of the above, the thesis keeps a record of the breeding process and sectoral development of the “Agate Red” Cherry and summarizes success experience and challenges ahead. Based on that, the thesis proposes targeted policy suggestions including strengthening of governments’ public service capacity to the agricultural industry, increase of research investment, research on intensive processing of cherries, building and publicity of brands and continued development of cherry-based tourism.