舟山成品海鲜网络营销存在问题与改进策略

Problems and Strategies of Zhoushan Finished Seafood Network Marketing

以舟山成品海鲜网络营销为研究对象,通过文献法与调查法,分析舟山成品海鲜网络营销现状,找出舟山成品海鲜网络营销存在品牌知名度不高、网站功能不健全、物流体系不完善等问题,提出加强品牌建设、健全网站功能、完善物流体系、强化网络营销人才队伍体系等解决措施。

Taking Zhoushan finished seafood network marketing as the research object, we analyzed the current situation of Zhoushan finished seafood network marketing by literature method and investigation method, and found out that Zhoushan finished seafood network marketing has low brand awareness, imperfect website function and imperfect logistics system. It proposed solutions to strengthen brand building, improve website functions, improve logistics system, and strengthen the network marketing talent team system.