摘要
Compared with the traditional methods of University Students'education management, the new media Wechat public platform has the characteristics of simplicity, rapidity, accuracy and students' willingness to accept. At present, it has played an important role in the life and study of College students. As the research object of new media, Wechat Public Platform has the advantages of mass communication and interpersonal communication. Therefore, it can maximize the interaction of interpersonal communication and integrate the advantages of various media in presentation. The introduction of Wechat public platform into the information transmission mechanism of university student management will help to improve the efficiency of information transmission and improve the timeliness of information transmission. Through the WeChat public platform to timely carry out student work and timely solve the students' practical problems, college student workers can communicate with students through the platform, and the counselors can upload healthy thought content at any time, thus comprehensively improving the supervision ability of college students in China.
