关于提高陕西省广播节目收听率的思考

Analysis of the Audience Rating of Radio Programs Ranking in the Top in Shaanxi

节目收听率,反映着一个栏目受欢迎的程度,为栏目设计、编辑、和播音的评价提供依据。本文着重探析了陕西省广播节目收听率排名在前节目的原因,为广播节目收听率的进一步提高提出了建议。

The audience rating reflects the popularity of a program and provides the basis for the evaluation of program design, editing and broadcasting. This paper mainly analyzes the reasons why the audience rating of some radio programs ranks in the top in Shaanxi and puts forward suggestions for further improvement of audience rating.