论“互联网+”视域下禾楼舞的传承策略

Inheritance Strategy of Helou Dance Under the Horizon of Internet

为研究广东省禾楼舞的传承和发展现状,助推广东省文化强省建设,运用文献资料法、实地调查法等研究方法,对广东省禾楼舞的发展现状、取得的成效和存在的问题等进行了研究.研究发现,广东省禾楼舞在传承过程中取得了一定的成效,但是也存在宣传形式单一、自身传承方式落后等不足.“互联网+”大背景下,有效传承禾楼舞,可综合采用政府建立非遗数据库、利用“互联网+”技术建立学习和传播平台、利用互联网加大宣传、构建以移动互联网为媒介的禾楼舞传播平台等措施和途径.

In order to understand the inheritance and development status of Helou Dance and promote the construction of a strong cultural province in Guangdong the development status, achievements and existing problems of He Lou dance in Guangdong were studied by the methods of literature review and field investigation. The conclusion shows that in the process of inheritance, Helou Dance in Guangdong has made great achievements in establishing performance art troupe and achieving good results, holding folk art festival and becoming the local name card, but there are also some deficiencies such as single publicity form and backward inheritance mode. In the context of “Internet +”. To inherit He Lou dance effectively, such measures and approaches as establishing intangible cultural heritage database by the government, establishing platform by using Internet + technology, increasing publicity by using the Internet, and building a communication platform for Helou Dance with mobile Internet as the media can be adopted comprehensively.