融媒体时代高校宣传思想工作路径分析

On the Path of Propaganda and Ideological Work in Colleges and Universities in the Age of Media Convergence

为了探究融媒体时代高校宣传思想工作的路径,借助实践工作经验,从理论层面探究了融媒体和高校宣传思想工作的关系,并分析了融媒体时代高校宣传思想工作的基本特征,认为融媒体时代高校宣传思想工作面临着资源整合率不高、人员专业化程度偏弱、覆盖不够全面的问题,并探讨相应的工作路径。

The paper aims to explore the path of propaganda and ideological work in colleges and universities in the age of media integration.It explores the relationship between the media and the propaganda and ideological work in colleges and universities from the theoretical level with the help of practical work experience.It analyzes the basic characteristics of the propaganda and ideological work of colleges and universities in the era of media integration.The work is faced with the problem of low resource integration rate, weak professionalism and insufficient coverage.It proposes corresponding improvement strategies.