中国漫画广告产业发展之路探析——对比借鉴日本漫画广告产业运营模式

Discussion on the Development of Chinese Comics Advertising Industry——Comparing with Japanese Operation Mode of Comics Advertising Industry

通过中日两国漫画广告产业发展状况比较,分析中国漫画广告产业存在的问题,并具体剖析日本漫画广告企业运营模式,提出学习借鉴日本社会繁荣发达的漫画广告产业的经验,探索符合中国国情的漫画广告产业发展之路。

The development of comics advertising industry between China and Japan is compared in the paper. The operation mode of Japanese comics advertising enterprises is studied. It suggests to draw lessons from the experience of Japanese society s on developing comics advertising industry. It explores how to help the development of comics advertising industry in line with China s national conditions.