跨文化传播视域下中日纪录片叙事特点比较——以中国中央电视台和日本NHK广播公司的传统文化纪录片为例

A Comparative Study of Chinese and Japanese Traditional Cultural Documentary Narratives in the Perspective of Intercultural Communication——Take CCTV Documentary and NHK Documentary as Examples

比较中国中央电视台的《园林》《手艺》与日本NHK的《Japanology》《工匠达人》等系列片,寻找制作者对内容和叙事的表达差别,进而分析制作者话语意识的区别。通过比较可知两者跨文化传播纪录片叙事结构的差异:一是对于纵向代际传承的叙事表达方式不同;二是传统文化与现实的日常链接感的表述差异。NHK纪录片对于传统文化充满信心的叙事方式,使得其自身文化对外传播时更具渗透性,值得借鉴。

This paper compares selected documentaries produced by CCTV and NHK.It summarizes the key features of Japanese intercultural documentaries and analyses the differences in narratives and contents.Furthermore, the difference of discursive consciousness is analyzed.By comparison there are two main differences between CCTV and NHK s cultural documentaries: The first is the narrative styles in vertical inherit between generations.The second is the connection between traditional culture and reality.The confidential narrative way by NHK when tell the traditional cultural stories leads those documentaries more permeable when it spread to abroad , which should use for reference in Chinese traditional cultural documentaries.